Building Trust in Agentic Commerce
As AI agents become more involved in commerce and payments, trust will be critical to adoption. This paper outlines five principles designed to support a safe, secure, and scalable future for agentic commerce.
Key takeaways
- Agentic commerce is evolving faster than the rules governing it - AI agents are beginning to make and facilitate purchasing decisions on behalf of consumers and businesses. As adoption accelerates, governance, standards, and consumer protections are still evolving.
- Trust may be the biggest barrier to scale - Consumers and merchants need confidence that AI-driven transactions are transparent, secure, and aligned with their interests. Without trust, the benefits of agentic commerce will be difficult to fully realize.
- The industry has an opportunity to shape the future now - The paper outlines five principles focused on transparency, safety, privacy and data, choice, and interoperability to help establish a trusted foundation for agentic commerce before the market reaches scale.
Read the full report: Building Trust in Agentic Commerce
