A report and webcast from BofA features personal perspectives from five successful minority dealers and Chrysler Minority Dealer Association (CMDA) members. Also featured are CMDA Executive Director Mitch Mitchell and Bank of America Dealer Financial Services Market Executive Derek Comestro.
Before the U.S. auto market became more diverse, these minority auto dealers forged a path for others to follow. Growing the Minority-dealer Base offers valuable takeaways for established and aspiring auto dealers and executives.