Whether it’s boomers and seniors finally embracing digital banking, or consumers figuring out how to use QR codes, the global pandemic has galvanized digital transformation across almost every industry. In fact, 97% of enterprise decision-makers say COVID-19 sped up their digital transformation.1 But even in the face of unprecedented digital adoption, transforming your business through technology isn’t one-size-fits-all, and leadership buy-in is rarely a rubber stamp.
Each company is on a unique digital journey and stakeholders need to understand the value proposition from many angles. And regardless of whether you’re addressing a formal board of directors at a multinational company or the owners of a family business, the key to securing support from company leaders is to provide real data and metrics that focus their attention on three critical drivers: improving the customer and employee experience, increasing efficiency and attracting and retaining top talent.