Sustainable fashion: Secondhand chic

June 2023

10% of global emissions are from the fashion industry. Sustainable fashion is making important contributions to reduce its impact.

Key takeaways

  • The fashion industry contributes 10% of global emissions and a fifth of plastic waste. Increasingly, consumers are looking for ways to make sustainable choices to lessen the environmental impact of their buying decisions.
  • But inflation remains a headwind for many consumers, and the price premium they are prepared to pay for new, sustainable fashion is limited. Even among Millennials and Gen Z, only 4% of survey respondents were prepared to pay a 20% premium.
  • The good news is that a significant reduction in the environmental footprint of clothing can be made by extending its lifespan. And the secondhand market for fashion in the U.S. is growing rapidly, increasing by 24% year-over-year (YoY) in 2022.


Read our full analysis for a more in-depth look at these trends.